What’s your why?
Inspiring Somerset residents to quit smoking by encouraging smokers to identify their personal reasons for quitting.
Find Your Why. Take your first step

Our What’s Your Why? campaign launched in March 2025 to help people across Somerset find their own personal reason to quit smoking. Your reason might be your health, your family, your future, or simply wanting to feel better. Whatever it is, it matters.
Since the launch, residents across the county have shared their stories, showing how powerful it can be when people find a reason that really matters to them. Many ex-smokers say that support from someone they trust made a big difference in helping them quit.
Quitting is not about being perfect. Nicotine affects the brain, and smoking becomes part of daily life, so taking that first step can feel tough. But with the right support, people are far more likely to quit for good.
You are not doing this alone
A single honest conversation or a bit of encouragement can make all the difference. You might be helping someone else quit or thinking about quitting yourself.
Either way, support is powerful, and local services are here to help you every step of the way.
Your why can change someone’s life
Whether you want to be there for someone you care about or you have your own reason for quitting, your “why” is important. The What’s Your Why? campaign is here to help you take that step, offer support, or find someone who understands what you’re going through.
Free, friendly, and non-judgemental help is available across Somerset. Health teams want people to know they do not have to quit on their own, and that local support really can make a difference.
Whatever your reason, let it be your turning point. With free, friendly help available in Somerset, today can be the day you begin.
How you can get involved
Have you ever smoked, are you trying to quit, or have you quit before? Join our campaign. Share your story online via our online questionnaire. Your journey could inspire others to quit smoking.
Share your storyBen’s Smokefree Journey
I quit smoking a year ago and now I feel fitter, happier and healthier.
Leanne's Smokefree journey
Don’t believe the myths – I quit smoking and lost 11 and a half stone.
